As we are all well aware, the impact of the coronavirus is being felt acutely across a broad spectrum of economic sectors and on a global scale. Aside from the devastating human impact, the gravity of the situation from a purely economic perspective – and indeed the duration of the Read more…
During the last ten years, we have witnessed the growth and flourishing of ad tech. Since then, many good things have been said about the roaring success of industry giants. Now it’s time to unveil their fails and learn our lessons. We live in the heyday of recently-born advertising technology. Read more…
Google is dropping its relationship with publishers. No matter how much some users still love their desktop computers, most of those using the web nowadays do that using mobile devices and most companies involved in providing any kind of internet-related services must take this into account. Google AdSense is one of the Read more…
According to Confiant, more than 60% of malicious ads target Windows users. The study confirm that exactly 60.7% of malicious advertising in circulation are intended for Windows users. Rather logical when you know the market share of the Microsoft OS. However, it is interesting to note that ChromeOS, the Google Read more…
Ten years ago, I started as the CEO of MediaFem. At that time, my team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as Read more…
Are you interested in requesting Google AdSense approval to get approval and start earning money with your blog? That is the dream of every blogger to get the approval of AdSense. But wait.. I have to tell you something. That is not easy. Google AdSense is very strict when it Read more…
Every 12 months a new wave of changes in advertising arrives and with it a period of disruption. As an industry we are to blame for having allowed the triopolio of Google, Facebook and Amazon. Now they have more income than they should in an equal distribution of the cake. Read more…
It is estimated that programmatic will grow from a market value of US$2.7 billion in 2017 to US$6.8 in 2020 in APAC as more advertisers in South East Asia (SEA) seek to benefit from the advantages of targeted data driven advertising. As programmatic becomes more mature in SEA, we have Read more…
In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts Read more…
A long queue for the accreditation table, busy halls and seven movie theaters at full capacity. It could be the framework of the premiere premiere of some expected film, but that was really the IAB Now event organized by the Interactive Advertising Bureau of Argentina (IAB) to discuss the present Read more…