Are you trying to find the perfect ad network for your Russian website? Then this article is for you.

Russia is one of the world’s most populated countries, having almost 146 million people as of 2019. Currently, it is the eighth country in the world with the most internet users. This is because they have a total of 124 million people online, which makes up the 85% of the population. 

Russian children are particularly tech-savvy since they receive their own digital devices at a young age and use them to access social networking sites, video services, and games. During the COVID-19 pandemic’s lockdown, many Russians developed new internet skills while adapting to distant working arrangements or distance schooling, and their use of digital services surged.

 

With this information, we can clearly see that internet usage in Russia is extremely high. This is can be an advantage to promote any product and gain more profits, but it can be a disadvantage too since there’s so much competition. Because of this, you need to find the perfect ad network to monetize your website.

To help you, we gathered three of the highest ad networks for Russian publishers in 2022:

1. MediaFem

MediaFem, situated in the United Kingdom, has 12 years of ad monetization experience. This is a full-service supply-side platform with a cutting-edge prediction engine at its core. As a consequence, it gives publishers critical tools for digital media success, such as A/B testing, intelligence reports, and customization choices.

The use of Ad Styles, which grabs the viewer’s attention on a higher level, is the main advantage of employing MediaFem. This increases the possibility of their clicking on the advertisement, resulting in higher income. Another key benefit is that MediaFem offers a non-averaged income share system for publishers, which is unaffected by the publisher’s physical location.

Furthermore, MediaFem is compatible with all video, display, mobile, and native formats. It also often prints advertisements. You have a number of placement choices to pick from, all of which can be modified to meet your style and aesthetic.

2. Revcontent

Revcontent is an industry-leading content marketing platform. The firm, which specializes in content discovery, leverages high-tech algorithms and professional connections to assist marketers and publishers in connecting with a quality target audience and monetizing their experience.

It works with a variety of partners, including brands, media publishers, affiliates, and others. The platform promotes itself as a source of high-quality traffic. Revcontent recommendation units can appear as Native, Video, and Display advertising in a range of positions across the world’s biggest media websites, typically in-feed or below editorial content.

This native ad network promises to optimize user experience and engagement through better income, publisher control, and audience interaction technologies, which give publishers with an extra revenue stream.

3. MyTarget

MyTarget is a mobile advertising platform created by the Mail.ru Group, which owns both big Russian social networks as well as other online projects and applications, reaching 92 percent of all internet users in Russia. It allows marketers complete access to a big audience, targeting advertisements with pinpoint precision and benefitting from premium in-app inventory.

Simply by joining up, you have access to continually updated anti-fraud detection algorithms that ensure the removal of all major kinds of ad fraud such as bots, attribution fraud, and incentive traffic. MyTarget provides native, banner, rewarded video, and full-screen ad formats, all of which have a high impact and deliver a fantastic user experience.


Also published on Medium.