Do you want to use interstitial ads on your website or blog? Use these ad networks!

Interstitial advertisements are infiltrating the user experience of websites, applications, games, and other platforms. These adverts are intended to be inserted naturally inside the user journey while keeping the UX separate from the advertising component.

They are full-screen advertisements that cover the host app’s UI and are often presented during natural transition periods in an app’s flow, such as between tasks or during a game’s stop between levels. When an app displays an interstitial ad, the user has the option of either tapping on the ad and continuing to its destination or closing it and returning to the app. 

 

This sounds great, right? However, you should have in mind that Google penalizes developers who utilize interstitial advertising that they deem obtrusive. In general, they wish to prevent the following:

  1. Interstitial advertising that displays while the user is in the middle of an activity. 
  2. Interstitial advertising appears immediately after you launch the app.
  3. Interstitial adverts that repeat after each user activity

If you don’t use this type of ad this way, then you can obtain great results out of it. However, which is the best platform for you to use interstitial ads? For this, we recommend using a supply-side platform (SSP)

This is an advertising technology (AdTech) platform that coordinates and manages ad inventory supply and delivery. SSPs assist digital media owners and publishers in selling digital advertisements through automated auctions. These platforms exist to efficiently increase the yield optimization of advertising space inventory on websites and mobile applications in order to minimize wasted space and maximize views.

So, with this in mind, you probably want to know which SSPs are best for interstitial ads. To help you with it, we have gathered what we think are the most complete and useful ones:

1. MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platforms to link content websites with advertisers and then collects a fee based on the software’s on-site income. It has developed a set of customized marketing guidelines that allow any advertising to target individuals who are interested in the material being delivered.

In return for showing adverts on this platform, publishers receive 70% of the money collected by the service. These percentages stay constant independent of a publisher’s geographic location and are in no way averaged among publishers.

MediaFem pays publishers every 53 days, rain or shine. Even on weekends and holidays, PayPal payments are always made on the first of the month. All other payment alternatives are issued on the first business day of the month and may take longer to reach your account depending on the payment method you choose.

2. AppLovin

AppLovin, one of the most prominent mobile SSPs, focuses on user acquisition and retention through the use of sophisticated analytics. It was founded in 2011 and offers monetization across a variety of mobile platforms, including Android, iOS, Amazon, and others.

This platform not only supports the interstitial ad style, but also banners, video advertisements, and native ads. Ad revenue can be estimated using a CPA or CPC model with a low payment threshold.

3. ExoClick

ExoClick is an SSP that specializes in ad targeting and has a 100% fill rate. It also provides a SaaS technology solution for both web and mobile developers. It is one of the top ad networks for publishers wishing to deliver advertising on mobile devices since it provides real-time statistics, on-time payments, 24/7 support, and a 5% lifetime reward on referrals.

Including interstitial ads, this platform supports a large variety of ad formats, such as push notifications, email clicks, in-stream video, video sliders, in-video, and video banners and pop-unders.


Also published on Medium.