Much has been said in recent times about the imminent death of SEO. However, SEO optimization is still very necessary for the positioning of web pages in search engines.

Thanks to SEO techniques, your brand is more visible to users looking for companies, online businesses, services, or products on the Internet. Therefore, SEO is a fundamental tool to increase web traffic, conversion rate, and return on investment.


You have to be clear about what is currently relevant to search engines. Robots, especially Google, constantly change their algorithms to adapt their search results to what is really important to the user.

In other words, SEO is still valid but the way of implementing it has changed. Currently, to achieve notoriety on the Internet you have to work on new organic positioning techniques. And we are not only talking about the text but also about multimedia content, such as videos.

If you want your business or your brand to reach as many users as possible, we invite you to learn about the techniques and tools that you must use to improve the SEO positioning of your website.


One of the main objectives of working on SEO is to appear in the first search results for the terms used by our audience. To achieve this, different strategies can be combined, such as mentions on the Internet, mentions on social networks, press releases, link building, and content from our blog.

In recent years, Google has focused its efforts on giving more importance to the quality of content and user experience. Its algorithm penalizes duplicate content and discards sites with scarce content, that is not updated and that does not take care of usability.

This is one of the reasons why it is necessary to invest in quality content along with other techniques, such as link building. It is, therefore, about combining SEO off-page and SEO on-page.

On-page SEO

SEO on-page is used for Google to index our website quickly and classify it according to our objectives. To achieve this, it is advisable to take these tips into account:

  • Create good quality content.
  • Introduce keywords naturally and meaningfully.
  • Do not overoptimize to avoid being penalized by Google.
  • Use synonyms of the keywords to position with secondary keywords.
  • Use visible tags for search results.
  • Optimize URLs including the main keyword.
  • Rename images with keywords.
  • Add a description in the “Alt text” field of the images.
  • Link to other pages of your website related to the topic.
  • In addition, it is important that the web code is well optimized since this is another factor that Google takes into account.

SEO off page

SEO off-page are actions outside our website to improve organic positioning. For it to be effective, what search engines consider to be good practices must be worked on, avoiding blackhat techniques.

The basis of SEO off-page is incoming links. The technique to achieve them is link building. Although it may seem that it is best to have many links, it is important to know which ones are interesting. As in the previous section, it is better to prioritize quality.

Getting incoming links is complicated but necessary to improve our page rank. The reason is that Google considers linked content to be relevant to users.

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Also published on Medium.