If you have a website and you want to start monetizing it, then Google AdSense is going to be one of your first options. This is a great start to try to understand ad monetization and online marketing. It’s a very popular ad network, accessible, and easy to set up. But at some point, publishers needing to optimize their ad monetization strategies will start taking a look at what else is in the market.
AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.
Sounds like a win-win, right? There are many bloggers and publishers who are making a complete living from their blogs or websites and Google AdSense.
But since everybody is running behind them, they have made the approval system very strict. If you make little mistakes, you could get rejected. So, while AdSense is easy to manage and deploy, if your content is not appropriate, or you haven’t published enough content yet, you may have to look elsewhere.
So, what’s the right way to monetize?
Unfortunately, a lot of aspiring publishers get enthusiastic and bounce in without a proper guide or strategies. That’s why they regularly find themselves faced with challenges and impediments that they have no idea how to overcome. And while you may not have experience, training, or associations with brands to have a successful website performance, you still need a master plan to follow when you create a platform for yourself.
Whether you focus on a specific type of website or service, this is certainly a great way to let your voice be heard and make money at the same time.
If you don’t want to monetize with Google Adsense, which are the best alternatives?
You can look at other Google Adsense Alternatives like the following:
This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their native codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. Their solutions allow the publisher to choose from header bidding or the traditional One Ad Code option. MediaFem offers all kinds of formats like video, display, mobile, and native.
For us this will be our primary suggestion to start, you can sign up in MediaFem here.
Epom is one of the display ad networks that actually let the customers try their platform before paying. That free trial may not seem like much, but it’s a great benefit for any business that hasn’t dealt with display advertising before.
Epom can be your practice to see if display advertising is the best option for you, even if you plan on using another ad network platform later.
Apart from that, Epom has good merits. It’s an adaptable network that offers display, video, and mobile app ads. It’s also a colleague with multiple other networks to give you lots of different options to reach customers. Best part? Epom is really affordable.
RevenueHits is a self-service advertising network platform for publishers. It’s a powerful solution, leveraging smart algorithms designed to maximize website monetization.
Their technology enables them to analyze millions of online ads and analyze ad performance over time. Their large ad inventory includes effective text and display ads that promote performance-based offers.
Ads can be a useful means of monetizing your website. However, their efficacy will depend on factors such as traffic levels, your target audience, etc. Additionally, although an ad network such as AdSense can be helpful, it’s important to consider alternatives and ensure you’re using the method that’s the best fit for you.
Finding the best alternative to AdSense depends on a number of factors, including your audience size and composition and the maturity of your ad ops team. But once you start looking beyond what AdSense can offer, you’ll see the enhanced capabilities available to optimize your advertising revenue and performance.
Also published on Medium.