Which mobile ad sizes are you focusing on to improve the efficiency and reach of your future mobile advertising strategy?
Mobile advertisements come in all shapes and sizes, but did you know that some are more effective than others? If you know how to design a display campaign, you should be able to tell the difference between different ad sizes on your smartphone and concentrate on the ones that convert the best and have the most inventory. To save you time, we’ve compiled a list of the top five mobile ad sizes for 2022.
5 Best Mobile Ad Sizes for 2022
320 x 50 Mobile Leaderboard
The 320 x 50 mobile leaderboard, also known as the Smartphone Banner from the Interactive Advertising Bureau, is one of the most popular mobile device banners (IAB). According to statistics, mobile leaderboard advertising account for 12% of all global ad impressions.
Mobile board ads are similar to traditional desktop banner ads, but they’ve been customized to suit within the small viewing area of mobile devices. As one of the smallest ad units available, mobile headerboards might be useful as an overlay/anchor ad at the conclusion of a web page.
300 x 250 Inline Rectangle
When developing a campaign, it is one of the most relevant mobile ad sizes for planning and maximizing your ideas. Everyone benefits from inline advertising from rectangles, also known as ‘Medium Rectangle’ by the IAB. It is great for advertisers and generates revenue for publishers.
Inline ads are one of the most used ad sizes on both computers and mobile phones. According to numerous studies, the 300 250 ad sizes may account for up to 40% of the global advertising inventory. Inline rectangular advertisements can be featured on websites or in apps.
728 x 90 Leaderboard Banner
The pixel’s size is 728 × 90 pixels. While the leaderboard is more commonly associated with desktop banner ads, it does play a role in smartphone ads that publishers should be aware of. On smartphones, leaderboard banners aren’t available, but they’re one of the most popular banner ad formats on tablets.
Because leaderboard ad slots account for almost a quarter of all show ad space, you should be able to reach a bigger audience with leaderboard advertising than with any other smartphone ad kind, even if you’re solely targeting tablet devices.
320 x 100 Large Mobile Banner
320 x 100 big mobile banners are one of the top five most popular mobile ad types, according to many ad networks. The huge mobile banner is twice as big as the normal 320 x 50 mobile leaderboard banner and fits well on smartphone screens. Advertisers now have double the space to convey a captivating, attention-getting message.
Although the smaller and less invasive smartphone leaderboard format may be used as a sticky ad, overlay, or anchoring ad unit, 320 x 100 advertisements have a greater effect when seamlessly integrated into the publisher’s content.
336 x 280 Interstitial Ads
Interstitial advertisements are seen as part of a user’s normal browsing experience on a website, app, or smartphone entertainment. Interstitial advertising appears when there are gaps in the flow of information, such as between clips, levels in a video game, or when a procedure is completed. They usually take up the entire screen of the user’s computer and may have interactive features to encourage user participation.
To monetize their apps, several platforms rely on smartphone advertising. However, you must choose the best option for your app. In 2021, MediaFem is expected to be one of the most prominent mobile advertising platforms. This is a huge platform located in the United Kingdom that has been monetizing websites for over 10 years. On a number of websites, ad codes are used to entice readers to read additional material or to generate revenue from referral traffic on the same page.
Publishers may use the platform’s strong analytical engine to do A/B testing, better reporting, and personalization, which are all important for online technological progress.
For their services, publishers can choose between header bidding and the standard One Ad Code option. Video, mobile, audio, and native advertisements are among the ad formats supported by this ad network.
MediaFem does not charge commissions and instead pays Net53 on the basis of a 70% Rev. Publisher share model. These numbers are given to all publishers, regardless of location, and they are not averaged. With all sorts of ads personalized to your app, MediaFem is the most powerful platform for advertisers and small publishers to generate large amounts of money.
Also published on Medium.