Publishers thinking about trying ad monetization on their websites or blogs should without exception keep video ads in mind. These are some of the most attractive and engaging ads today, principally when it comes to Out-Stream video.
As a publisher, you have the opportunity to pick between the efficacy and potency of In-Stream ads, which take the ads the moment the user clicks on them, or you can monetize the Out-Stream ads, to get a prolonged visible period by being known as less invasive.
That is why it is always suggested to publishers not to restrict themselves to one category of video ad, but to perform the best blend to be able to boost profits doubly.
As you may know, keeping your website or blog profitable while given value to readers is not simple. And it’s not always an easy job. Besides that, there are many monetization techniques and channels to analyze, and know that it all can become a little tedious.
If you’ve chosen absolutely or even in part to monetize your website or blog with video ads, finding the best ad network to work with can be a difficult duty.
There are many elements to contemplate when working with an ad network. You want to work with an ad platform that helps you better administrate your ad layouts, fills the most ad spaces, and produces the most revenue achievable.
Things To Consider When Choosing The Best Video Ad Network
Additional targeting alternatives like geo-targeting, behavioral targeting, contextual targeting, and retargeting can be mainly advantageous depending on your video ad objectives. Discovering a video ad network with a firm amount of targeting choices can be a huge reward.
Advanced and Pro Video Ad Networks should be able to provide you the best video ads beyond a range of devices. People navigate the web or websites with lots of devices (tablet, computer, smartphones), and it’s important that your ad network platform can administer video ads through mobile video ad networks on other devices.
Not confident about what video ad network is the best choice for you? You might take a look at a video ad network’s existing actual clients. Are they working with blogs and websites similar to yours? If the answer is yes, that may be a sign that the video ad network is the best option for your website or blog.
Size of the Network
The size of the ad network gives you an idea of how many ads and formats they can provide you. A bigger list means that the ad network has more options when trying to complement an ad to a website or blog based on its written or visual content.
Better targeting means increased user engagement and higher Click Through Rate rates. A bigger list also means that there are lots of advertisers on the network.
Quality of Ads
Low-quality ads are an awful thing for advertising in general. Whether you like it or not, the video ads that show on your website or blog are seen by the users as either directly or indirectly encouraged by you.
A lot of publishers don’t care about what ads are being served on their websites or blogs. While this gives you good revenue in the short term, this could damage your blog and user experience for a long period.
It’s best to work with ad platforms that only serve ads that resonate with your users. Advertisements need to be pertinent and will work well with your website’s niche.
If you are looking for popular platforms for Video Ads in 2021, you’ll meet MediaFem. This is a UK full-service SSP platform, with more than 13 years in activity. It connects publishers from all around the world to its programmatic demand, through RTB solutions. They provide both video in-stream and out-stream to run in all formats. Their ads are filled with varied content, assuring an almost 100% filling rate.
MediaFem works with open and fixed CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is on the platform, only have to select the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
We conclude that video is a good choice for those publishers seeking to boost their profits and to achieve this it is important to find the right network. MediaFem offers experience, support service 7 days a week, and the chance for the publisher to regain control of their activity with full transparency.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Revenue Share model of 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
What are you waiting to have video ads on your site? Take the first step now
Also published on Medium.